Marketing Low Budget Films

Although there are  many ways of marketing films, low budget films don't have access to all the techniques possible because of a lack of funds. Due to this they have to choose specific ones to attract their target audience. Some common ways of marketing are:

• Posters
• Articles
• TV and radio chat shows and interviews
• Social media 
• Websites 
• Competitions
• Merchandise
• Entering film competitions, festivals...
• Social media gimmicks like snapchat filters... 

On the right is a low budget film poster for the British film 'Collin'. This is one of the films I chose because I felt it was relatable to the opening sequence of film for a number of reasons. 

The first reason being because it was made by a small independent British film company. This meant that they had a low budget and therefore cannot use all marketing  methods. Colin has a trailer and also has a film poster. The poster is fairly simple, with just a picture of his face on and the title, but it still manages to attract an audience interested in horror due to the use of blood, font size and colour... The trailer also is aimed at the specific target audience. Despite such a low budget, the film had a successful run in number of film festivals and it went on to be shown at Cannes in 2009. 

They chose to use these methods because the imagery establishes the films plot and  eye grabbing designs create an interest. 

Another small film I found that I thought could be similar to our opening sequence because it is targeted at the same demographics (is a 15) and is also a British, low budget horror is "And Soon the Darkness" which has a budget of 260,000 GBP. This is also an old film so marketed was limited. They have an animated film poster which was used on the front cover of DVDs. 

The poster is simple and gives the audience the idea that a girl is being watched.