Thursday, May 20, 2021

Final days of editing

 In the final days of editing we began adding our titles and chopping down our footage to meet the two minute marker. 

To cut our footage down we saved the original length which was 2 minutes and 40 seconds and made a copy. We watched it back and did some edits, for example we decided to cut a whole shot out that we thought wasn't needed. We also cut some shots down that we thought were too long or didn't need to be there. 

Once we did this, our sequence was at 2 minutes 8 seconds so we were able to get on with adding titles. A member from my group took charge for this task, meanwhile the others helped contribute name ideas which we made up.    


Something we had to sort out was the song we wanted to use. Originally we wanted to use 'Uptown Girl' by Billy Joel but we realised it would get copyrighted. Whilst my group did the titles, I looked up songs which were in the public domain. This means the space where no intellectual property rights exist.  

This was a hard task as we all had to agree on a song, so we looked up songs in the public domain. After looking through a number of websites we decided on a song we found on YouTube. 


 


    





 

Wednesday, May 19, 2021

Editing Our Sequence

This week was our final week of editing where as a group we edited our opening sequence. 

We began this process by moving the footage we liked onto our timeline. 

A member of the group took charge for the first session where we would contribute ideas and she would edit, although we all had an equal go at it.

On the second day, we all rotated on the editing so we equally had a go at it. 

We encountered a continuity issue on the second day which we had to figure out how to overcome as a group. 


(Shown here- her arms change position) 


We overcame this by adding an action match cut of our male carrying out the same action which ran smoothly.  


Another thing we did during the first editing workshops was learn how to add titles. This process is a simple process but an important thing to remember is to leave the titles on long enough for slow readers but quick enough for people not to get bored- 
  • be able to read out loud twice 
  • be able to read in your head three times
Another thing to take into account is deleting the text around the titles once they are typed in, this avoids deleting data such as what font and size our titles are.







Saturday, May 8, 2021

Marketing Low Budget Films

Although there are  many ways of marketing films, low budget films don't have access to all the techniques possible because of a lack of funds. Due to this they have to choose specific ones to attract their target audience. Some common ways of marketing are:
  • Posters
  • Articles
  • TV and radio chat shows and interviews
  • Social media 
  • Websites 
  • Competitions
  • Merchandise
  • Entering film competitions, festivals...
  • Social media gimmicks like snapchat filters... 
On the right is a low budget film poster for the British film 'Collin'. This is one of the films I chose because I felt it was relatable to the opening sequence of film for a number of reasons. 

The first reason being because it was made by a small independent British film company. This meant that they had a low budget and therefore cannot use all marketing  methods. Colin has a trailer and also has a film poster. The poster is fairly simple, with just a picture of his face on and the title, but it still manages to attract an audience interested in horror due to the use of blood, font size and colour... The trailer also is aimed at the specific target audience. Despite such a low budget, the film had a successful run in number of film festivals and it went on to be shown at Cannes in 2009. 

They chose to use these methods because the imagery establishes the films plot and  eye grabbing designs create an interest. 

Another small film I found that I thought could be similar to our opening sequence because it is targeted at the same demographics (is a 15) and is also a British, low budget horror is "And Soon the Darkness" which has a budget of 260,000 GBP. This is also an old film so marketed was limited. They have an animated film poster which was used on the front cover of DVDs. 

The poster is simple and gives the audience the idea that a girl is being watched. 















Friday, May 7, 2021

Ways of Describing audience's

There are different ways to describe a media products target audience. 

One way of doing this is by demographic profile. This could be things such as:

  • Age
  • Gender
  • Nationality
  • Ethnicity 
  • Sexuality
  • Relationship status
  • Ability/ Disability
In terms of demographics, I think our opening sequence is targeted at British teenagers and adults, maybe from ages 15 and onwards. (This is because our film would be British) Despite myself fitting into the demographic of British teenager, I would not necessarily fit the target audience for this film because horror is not a genre I generally enjoy. This is because of my psychographic profile.

Another way of describing a target audience is a  psychographic profile. This includes things such as:
  • Personality 
  • Behaviour 
  • Values
  • Fashion/ Style...
Our opening sequence would fit for British people ages 15 and onwards, but within that demographic, for

people who enjoy the horror genre, and who like the 'goriness' and scares. 

Young and Rubicam came up with ways of describing audiences based on personality types. Some of the descriptions they came up with are explorers, strugglers and reformers. 
I personally think that our opening sequence could fit each of these personality types in different ways. 

Explorers- Seek discovery. I think that these are young people (teenagers) who look for energy and an experience which is what the horror genre provides.
Strugglers- Seek escape.  Going through something and want to escape for a while. I think that our film would be very distracting as the fear from the plot would take the audiences mind off things for a while. 
Reformers- Seek enlightenment. This includes freedom of restriction and growth. I think this fits for teenagers discovering horror films and feeling mature watching it. 

Other ways of describing target audiences are: 

  • Hobbies and interests 
  • Socio economic group - companies often base target audiences on what job they have. 



Tuesday, May 4, 2021

Shoot Day


On Monday 3rd May we had our shoot day. The day before, our group exchanged a few messages to ensure we had everything ready. I messaged the dancers reminding them to bring in their character shoes, Amy packed a bag with all the props/ costumes and Nosa bought in the doll house- (which we did not end up using)


I woke up feeling positive about the shoot as I felt the group was well prepared and we all made sure we got to school slightly earlier than usual. 

Once we were all together, we gathered last minute props and went to our shooting location. We didn't have much to set up as we never had many props to begin with, but we took down some signs and made some posters to tell people we were filming. 

One thing we did have to sort out was lighting. Because we were shooting on campus 'below ground', the lights are set and cannot be switched off, so we asked the school's electrician Emma to turn them off for us so we could set up our own. We used lamps and coloured gels so match the mood of our scene. 








We also had to get Jonathan, our main character ready. We did his hair and put some under eyeshadow on him to get him fit his role more. 






Amy also spent some time doing Fleur's head scar. Whilst Amy did this, we set up lights and quickly did a run through with Jonathan of what we wanted him to do. We were really lucky that our actors were easy to direct and open to try things out. 

By the time we started shooting,  the hallway was dark giving it mysterious, creepy vibes and we used lamps and coloured gels to get the atmosphere we were aiming for. The washing room had red lighting which was lit up by the lamps and gels and we put a blue light outside the corridor so it would shine through the window and down the stairs- 


I feel we managed to create the look for the concept through the lighting as it completely changed the whole atmosphere of the scene changed and the creepy, cold vibes were achieved.  

In the picture on the left, Matt tried out different coloured gels for us to choose from. This one was the blue one which as a group we all felt didn’t fit the scene so we went for the red/orange one. When making decisions, none of the group members clashed and we all agreed on things which worked really well.

As a group we mainly rotated with roles so we all had a go at shooting, directing, holding the microphone etc... In the first scene I held the microphone but then in the next scene I was behind the camera and calling roll outs with Nosa. We also took it in turns to hold our phone torches as we used them as a bit of extra lighting. I feel as group we divided out the roles very fairly. 

    


    


In the last scene we shot, to avoid so many wide long shots, Matt suggested to do a mid, hand held shot tracking Jonathan back down the corridor. This was not only difficult because the camera is heavy, but also because in order to get this shot you have to walk backwards. Personally, I think I did this particularly well. Amy held my hips as she guided me back because there was a step, and I think I kept a fairly steady hand whilst doing this. 

A problem we faced during shooting was one of the props on our main character- (the cassette player) lost its clip after lunch. Whilst shooting in the morning, Jonathan had a clip on the cassette to his jeans, but after we had come back from our lunch break, the clip went missing so we had to figure out a way to re adjust it without making a big change to achieve continuity. 

We overcame this by getting tape and taping it his jeans (which was difficult as it kept falling off)

Another issue we encountered was because the corridor was long and we were shooting either at one end or the other, we had a lot of wide shots which we didn’t necessarily want. 

As mentioned before, to overcome this, Matt suggested we do a mid, hand held, tracking shot to avoid the scene getting repetitive and boring. 

I think the most successful part of the shoot was when Fleur, (our dead girl) rolled over onto the tarpaulin plastic. We got close ups of this which gave a really disturbing image as her face is being covered with the sheet, but we also got the camera tracking her whilst doing this. To do this we placed the camera on top of a jumper on the floor, and as she rolled over we pulled the jumper along the floor so the camera followed
her movements. 

I think our choice of actors also made the shoot a lot more successful and enjoyable. They both fit the roles and were very open to trying different shots. A close up of Jonathan's face looking at the girl he has murdered is also something I think is going to look really good. 

Personally, if something could of gone better, I think it would be figuring out the wide shot situation mentioned earlier on sooner so we could of had longer to think of a way around it, but because it was the end of the day and everyone was tired, we didn’t have much time. I still think the idea of the mid tracking shot of Jonathan is great and the it will look really good when the whole thing comes together. 

Out of the whole shoot, the part I enjoyed the most was directing the characters and asking them to try different things to see what looked best on camera. I also enjoyed call outs.

I think the main thing I'm looking forward to see is how Jonathan's dancing goes with the music we are going to add. We are going to add the song 'Uptown Girl' by Billy Joel to make the scene even more uncomfortable for the audience. Jonathan is upbeat and energetic which is unusual for the situation of the scene, creating that uncomfortable atmosphere. 

Overall, I feel that as a production team we worked really well together. We mainly kept good communication throughout pre production and on shoot day we didn’t have any disagreements and all worked together on decision makings with no problems. We also equally spread out tasks for each other thtough out this whole process and split all costs for costumes, props etc... 

Lastly, a lesson I learnt whilst filming is things don’t always go to plan and to be open to change. Although I wasn’t very stressed for the shoot, I was nervous of things not going to plan or not looking the way I wanted etc, but I realised last minute changes or ideas can be the most successful, like the example the close up of Fleur's face. We also decided not to do the pool of blood which was a big part of our idea, and decided we wouldn’t need the doll house. 

Saturday, May 1, 2021

Editing with dialogue

Today we learnt how to edit with dialogue in another workshop with Matt. 

We edited the videos we took in the workshop from the pervious day. 

When editing with dialogue, you do the process of in and out, move the video to the timeline and then unlink the audios like so- 




You then delete one of the audios, and then link the remaining audio and rush back up. 

  You can then zoom into the timeline by pressing the + button like so- 

(To zoom out its the - button)



And then cut your video where you want to by pressing C, delete the part you don't want by pressing the back space button, and then to close the cut tool you press V like so- 




This is the final outcome of our editing with dialogue- 










My Final Sequence